Be Bright, Be Seen – KM Media Group and Kent County Council

The annual ʻBe Bright Be Seenʼ campaign, led by Kent County Council Road Safety Team and promoted by KM Media Group, shifted from a single seasonal push to a multi-channel approach using local press, radio, social media, digital display and editorial coverage. By distributing 25,000 dual-branded reflective discs to 81 schools and organisations, the campaign reinforced safety messaging for children and parents, encouraging the use of bright clothing and reflective accessories, making its awareness efforts more impactful.

About

KM Media Group teamed up with Kent County Council to educate young children and their parents on the importance of staying visible in the dark. The ʻBe Bright Be Seenʼ campaign blends practical safety advice with multi-channel promotion.

Solution

The campaign used a mix of radio, social media, digital display, press, and editorial coverage to deliver timely safety messages as daylight hours shortened.

Results

The ʻBe Bright Be Seenʼ campaign generated strong engagement across multiple channels. Online ads delivered 500,014 impressions. Editorial coverage on KentOnline also contributed to 8,200 page views from 6,700 visitors, reinforcing the campaign’s reach and impact.

As a result of the campaign’s online form, there were

428,800

reflective discs distributed across Kent

The online ads received

500,014

impressions

The campaign reached

260,000

likes on Facebook